This two-session course focuses on the essential knowledge and skills fundraisers need to develop effective social media campaigns to drive in donations, raise awareness for your causes, and increase event attendance. Participants will learn key strategies that effectively drive in donations and event attendance, and they’ll walk through key components of Facebook’s tools. They will learn how to leverage social media tools for maximized impact.
Participants will be encouraged to think about social media strategically, communicate their organizational mission clearly, and post content relevant to their target audience. They will also learn how to run Facebook Ads that drive in donations, event attendance, and meet other financial organizational goals.
The two sessions include hands-on projects, walkthroughs, lectures, and more. Participants are asked to bring their own laptops to follow along and produce materials during the course.
Session 1- Friday April 27th, 9am-12pm: Participants develop a customer avatar, organizational pillars, and a custom framework for social media. They learn how to strategically develop organic content and plan effective social media posts for their target audience. They learn how to use organic social media tools and schedule a week of strategic posts to help meet organizational goals.
Session 2- Friday May 4th, 9am-12pm: Participants gain familiarity with Facebook Ads and Facebook Ads Manager. They learn how to use Audience Insights, develop target audiences, develop ad budgets, and they walk through setting up ads to drive in donations, event attendance, and more in coordination with budget and audience strategies. **Optional 12-1pm office hours are available!
Course Investment: $420
Attendees must attend both sessions.
Develop a customer avatar and gain a deep understanding of your target audience
Know how to develop organic and paid content that clearly communicates your brand’s mission
Know how to amplify blog and video content for increased traffic
Know to use Facebook tools to drive in fundraising
Know how to use social media tools to raise awareness for your cause
Know how to activate supporters on social media
Know how to drive in attendees to your fundraising events
Individuals who are in charge of social media marketing for their organization
Consultants who want to expand their social media knowledge in a hands-on environment
Individuals who want to make a career change to social media marketing
HR specialists who hire social media managers
CEOs who hire social media managers and want to learn more about marketing their nonprofit
Individuals who need to communicate with social media managers
Marketing professionals who want to learn strategic social media
Participants must bring a laptop to these sessions. (Tablets and mobile devices are not acceptable substitutes.)
All participants must have a basic understanding of how to use Facebook for organic content creation and they must have a Facebook Page published.
Participants will be expected to complete pre-course and post-course surveys
More about the instructor:
Shana Mysko is a social media manager and educator who leverages social media to drive in sales for organizational growth. She is the CEO and founder of Radical Reach Social Media Experts, a growing social media agency in Cleveland, Ohio. She teaches courses and workshops in social media management with the goal of educating others on strategic marketing and sales practices that drive in revenue. She is passionate about raising businesses to their full potential. In her free time you can find Shana in a pinball parlor playing competitively and occasionally winning tiny trophies. Shana is married to a middle school teacher and owns a charming Boston Terrier named Manny. Questions about this course? Please get in touch! EmailShana@RadicalReach.com.
**This class is limited to 12 people. We must have 10 people or the class will be canceled.