How to increase public awareness about your non-profits mission and impact through video storytelling on a budget.
Utilize the resources you already have within your organization to create impactful and compelling visual stories that bring in fundraising and attention. We'll discuss how you can turn the work, outreach and events you're already doing into opportunities to promote your cause--using the staff and equipment you already have--even a cell phone camera. Register here.
What you'll learn:
- Effective digital storytelling techniques
- How to tell stories on different social media platforms that connect with the audience
- Leveraging the work your organization already does or events you are already producing and turn it into visual stories
- How to best use whatever resources you have to make the best videos you can
- Including live demonstration and hands-on practice
Watch this short video to learn more about what you will gain by taking this course.
More about the instructor:
Ben Harper is the Owner and Creative Director of Breakwall Media, a Cleveland-based video production company.
Ben is a graduate of Northwestern University’s School of Journalism and holds a bachelor’s and master’s degree in broadcast communications. After beginning his career as a television reporter, Ben moved to his true passion, working behind the camera. After working first as a Chief Videographer and then later as a Senior Digital Newsroom Producer on Capitol Hill in Washington, D.C., Ben worked with the U.S. Department of State’s International Information Programs Bureau as one of the first members of a new video unit dedicated to improving video communications and outreach online and in embassies worldwide.Throughout most of his time producing, both in Washington and abroad, Ben has worked on small teams meaning he is capable of stepping into multiple roles throughout the production process. He also consults extensively, and has trained staff on messaging and video production techniques at U.S. Embassies in more than a dozen countries. Since returning to Ohio five years ago, Ben has continued his work with Breakwall Media, creating and producing visual storytelling for non-profits and government agencies in Northeast Ohio, across the country and internationally. Ben is passionate about telling visual stories in a way that meaningfully impacts the audience, and also in helping others make media that does the same.
Dani Carlson is currently the Director of Communications and Digital Strategy for the nonprofit nonpartisan think tank, The Center for Community Solutions.
In this role, Dani is responsible for teaching staff how to better communicate the nonprofit’s mission. She also manages the organization’s website, social media presence and sets external communications goals. Before joining Community Solutions, Dani spent more than a decade as an investigative journalist at television stations across the country, winning multiple awards, including an Emmy, for her reporting. Her work, both traditional video pieces as well as digital stories, has appeared on multiple national networks and websites. She’s appeared on NBC Nightly News, Dateline NBC, CNN and has had multiple digital stories garner hundreds of thousands of views on sites like the Huffington Post and Popular Mechanics. A Chicago native, and proud graduate of Northwestern University’s Medill School, Dani has also brought her real world experiences back into the classroom as a journalism instructor at Northwestern and at Kent State University.