Gretchen Mason

 Program and Community Engagement Associate

Gretchen is the Program and Community Engagement Associate at DigitalC. Her work includes supporting marketing and outreach and fostering community engagement practices at the Tech Hive to advance the growth, development, and overall mission of DigitalC. Gretchen coordinates the Learning Studios Data Analytics Workshops that seeks to equip individuals and organizations with tools to access, analyze, and visualize data in order to cultivate a culture of data literacy.

Gretchen is a University of Michigan graduate where she studied Organizational Studies with a focus on nonprofit and public health organizations. Her senior capstone included administering a survey to 500 nonprofit organizations to assess the complexity of impact measurement for youth development nonprofits in Michigan. Her research employed a triangular method (comprised of observations, interviews, and the survey which yielded 36 responses). The research sought to examine the influence stakeholders have on impact measurement, the effectiveness of certain impact metrics, as well as the value of how impact is communicated.